Integration Strategy

Forming a strategic alliance by vertically integrating the industry chain

Biolife recognizes the fact that every company has its own areas of expertise and strength. Having essentially played the role as a brand marketer, in order to build an outstanding product brand, it is important to integrate all brand-related aspects throughout the industry chain, and to form a strategic alliance with key players. With a common goal in mind, and by maximising respective strengths, the competitiveness of each individual company and the entire industry chain will improve accordingly.

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